Consumer

Any company supplying products and services (consumables) directly or indirectly to consumers, as individuals or groups, rather than commercial customers, operates within the Consumer Sector. The Consumer Sector includes:

 

  • Food production

  • Packaged goods

  • Clothing

  • Beverages

  • Automobiles

  • Electronics

 

The Consumer Sector is the most closely aligned with the consumer economy health and performance. Ruled by consumer behaviours, habits, trends and real-time spending, the sector performs better in stable and vibrant economies, shrinking as demand falls. Some sub-sectors, such as basic foodstuffs will remain resilient no matter what the economic environment.

Key trends for the Consumer Sector are:

 

  • Technological advances impact shopping behaviour with particular emphasis to mobile

  • Proliferation of data collection is allowing greater target setting and personalisation of marketing campaigns

  • Biggest challenge in the Consumer Sector is new, cost effective, environmentally sound and sustainable product development

 

Top Four Companies within the Consumer Sector by global market share

 

  • Samsung Electronics Co Ltd (South Korea, Asia Pacific) – US$209bn

  • Amazon.com Inc (United States, Americas) – US$166bn

  • Anheuser-Busch InBev SA (Belgium, Europe) – US$169bn

  • Nestle SA (Switzerland, Europe) – US$129bn

 


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Consumer

Any company supplying products and services (consumables) directly or indirectly to consumers, as individuals or groups, rather than commercial customers, operates within the Consumer Sector. The Consumer Sector includes:

 

  • Food production

  • Packaged goods

  • Clothing

  • Beverages

  • Automobiles

  • Electronics

 

The Consumer Sector is the most closely aligned with the consumer economy health and performance. Ruled by consumer behaviours, habits, trends and real-time spending, the sector performs better in stable and vibrant economies, shrinking as demand falls. Some sub-sectors, such as basic foodstuffs will remain resilient no matter what the economic environment.

Key trends for the Consumer Sector are:

 

  • Technological advances impact shopping behaviour with particular emphasis to mobile

  • Proliferation of data collection is allowing greater target setting and personalisation of marketing campaigns

  • Biggest challenge in the Consumer Sector is new, cost effective, environmentally sound and sustainable product development

 

Top Four Companies within the Consumer Sector by global market share

 

  • Samsung Electronics Co Ltd (South Korea, Asia Pacific) – US$209bn

  • Amazon.com Inc (United States, Americas) – US$166bn

  • Anheuser-Busch InBev SA (Belgium, Europe) – US$169bn

  • Nestle SA (Switzerland, Europe) – US$129bn

 


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